Infographic: How Influencers Took Over Holiday Marketing

For example, 90 percent of customers trust an online review more than info from a salesperson, and offers shared by influencers convert up to 10 times higher than deals sent out by a brand. And yes, influencer marketing does get results. Influencer marketing is just one of the ways that digital content is helping drive sales. 80 percent of shoppers use digital channels to engage with a brand and its products before going to a store, and even that relationship is changing, since Cyber Monday now yields approximately $2 billion in sales. Take a look at the infographic below for more information on influencer marketing and holiday advertising strategies.

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Editor of the The Social Reselling Network.

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