Social sharing is a huge element of content marketing. Achieving a high number of social shares is great for SEO, increases your credibility, and of course, improves your content's visibility.

While you don't have a whole lot of control over whether or not a piece of content goes viral, you do have control over your consistency and your content marketing mix.  And let's face it: Some content formats are more shareable than others.

Uberflip.com teamed up with BuzzSumo to gather some information on the three most shared forms of content: "How To" posts, quizzes, and picture lists.

Here's why you should be leveraging these three content formats:

1. "How To" posts are the most shared content format, achieving an average of 5,200 shares per post 
2. The average quiz is shared 1,900 times 
3. Picture lists frequently achieve over 100,000 shares

See the rest of the data in the infographic below!

Embed this infographic on your blog:

<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/3-Types-of-Content-People-Love-to-Share.jpg" alt="3 Types of Content That People Love to Share" /></a>

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via Uberflip Blog

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