More global users are on mobile than desktop... The people using mobile now outnumbers those on desktops with the gap projected to increase - meaning mobile isn't going anywhere!
Thus, a mobile optimized e-commerce website is a must-have.
Desktop still has conversion rate with 3.41% but while the number of users on mobile is increasing, conversion still has some catching up to do with desktop. Part of the reason for the lower conversion rates could be that the checkout process isn't optimized for mobile.
25% of search queries are done on mobile with a significant portion of web traffic coming from mobile devices - as a result, having a mobile optimized experience becomes even more important.
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